Wee Beastie NYC makes creative advertising for television networks.

News

After our extremely successful “Unlike Humans” spots, Nat Geo and GEICO asked us to push the campaign further. We’re delighted to share the results in this 4-spot extravaganza which asks how awesome would it be if humans had gecko powers. Click on the picture to see one of the spots. Figuring out how to shoot the guy on the ceiling had us scratching our heads… Melissa at Science Channel asked us to do graphics for this wonka-fied look inside the world of mega factories.. The idea was to show how crazy and fantastical these places can be. Since the Beasties are big fans of the Science Channel, we were delighted to get creative for them. TLC asked us to add “ultimate deliciousness” to this "Space Oddysey"-style launch promo. Our response was to dress the host in a crazy spacesuit, dangle him from the ceiling, arm him with an interstellar frosting gun and have him decorate a giant outer-space cake. We swear there were no drugs involved! To prove it, we have behind-the-scenes footage coming soon.

Manifesto

In a landscape littered with broadcast design boutiques, why does it make sense to open a new agency? Because networks are getting a raw deal. You need a company focused on you and your brand, and nothing else. At Wee Beastie, concept is king. Before the design comes the idea. The better the initial idea, the stronger, more compelling and more breakthrough the execution will be. Too often, great design is let down by a weak initial concept. We are here to end that tragedy. Our mission is to provide the most compelling, high quality advertising by focusing on initial creative development. On receiving a brief we gather a diverse group of writers to create a range of scripts. This provides our clients with a variety to choose from. Our intention is to break through the advertising clutter and help our clients achieve their marketing goals. We have formed a network of collaborators that includes writers, designers and editors; all working at the cutting edge of broadcast production. Our editors come from the spot commercial world, our designers work with the leading broadcast networks, and our in-house directing skills allow us to deliver top-quality creative. As a hybrid advertising agency and production company we provide a service that goes all the way from brief to delivery.

What is a WeeBeastie?

Wee Beasties are those sticky concepts that get lodged inside your head. The catchy song that you keep humming, the stunning visual you can't forget, those great ideas that keep you from falling asleep. These clever concepts are our specialty, because Wee Beasties are what we're all about.

Recent Work

Healthy Living Adsales Vignettes for Animal Planet
Property Ladder for The Learning Channel
Nutri Crew - Healthy Eating PSA for Disney
Nat Geo/Geico for National Geographic
Great Detectives for BBC Knowledge
Hero of the Year for Animal Planet
Tampy for Spike TV
Dog Whisperer for National Geographic
Player Piano for Discovery Channel
Baby Week for Discovery Health
Home Depot / Trading Spaces for The Learning Channel
Healthy Living Adsales Vignettes for Animal Planet
Table For 12 for The Learning Channel
Alaskan Adventure Challenge for Discovery Channel
Domino Magazine for HGTV
Agency Spec for Lexus
Trial By Choir for The Learning Channel
Healthy Living Adsales Vignettes for Animal Planet
Puzzle Jam for Toon Disney
Dirty Jobs for Discovery Channel